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Cyberport e-commerce platform
Case Study 04 · E-Commerce · Cyberport GmbH

Cyberport, E-Commerce UX & Renting Launch

Improved conversion-critical journeys across the product detail and browse experience, built the first scalable UI library, and designed the end-to-end launch of Miet Mich, a new tech renting business model for Germany's largest electronics retailer.

E-Commerce UXConversionPDP DesignDesign SystemWorkshopsBrowse UXNew Business Model

Context

Cyberport is one of Germany's largest online electronics retailers, with a catalogue of tens of thousands of products across consumer electronics, computing, and peripherals. The product detail page (PDP) is the highest-traffic, highest-stakes page in the funnel, where purchase decisions get made or abandoned.

I contributed as Interaction Designer on the PDP and browse experience, and on a new business model: a tech renting service called "Miet Mich" (Rent Me), allowing customers to rent electronics instead of buying them outright.

Challenge

E-commerce PDPs must be fast, scannable, and conversion-friendly across an enormous product catalogue, while multiple teams ship changes in parallel. Without shared patterns, visual consistency and UX quality drift across product categories. At the same time, adding a renting model to a buying platform requires careful UX thinking: different decision criteria, different risk tolerance, different information needs.

What I did

  • Restructured PDP information hierarchy, surfaced key specs, pricing, and primary CTAs earlier and more prominently
  • Built and maintained a shared UI library to improve consistency when multiple teams shipped in parallel
  • Facilitated onsite stakeholder workshops to align UX goals with brand and commercial priorities
  • Used customer data and feedback loops to prioritise changes and measure impact on browse-to-cart metrics
  • Designed the end-to-end renting journey (Miet Mich), from discovery to checkout and return logistics

Process

1

Audit

Heuristic audit of existing PDPs across categories. Identified hierarchy, trust, and scannability gaps.

2

Workshop

Onsite stakeholder workshops to align UX, brand, and commercial goals across teams.

3

Redesign

New information hierarchy for PDPs. Parallel design of Miet Mich renting journey flows.

4

Library

Shared UI component library to ensure new patterns scaled across the catalogue and teams.

5

Roll out

Incremental rollout with data tracking. Iterate on conversion metrics and user feedback.

Selected visuals

Cyberport e-commerce platform
Cyberport platform overview, browse and product discovery
Product detail page redesign
PDP redesign, restructured information hierarchy with key specs and CTAs surfaced earlier
Miet Mich renting journey
Miet Mich (Rent Me), new renting journey designed end-to-end for a new business model
Some detailed flows are confidential. Happy to discuss conversion metrics and the renting journey in a call.

Outcome

  • Cleaner PDPs and smoother browse-to-cart paths, measurable conversion improvements ([+X]% browse-to-cart, placeholder, to be replaced by author) across key categories
  • A scalable UI library foundation that reduced friction when multiple teams shipped changes in parallel
  • A complete renting journey (Miet Mich), balancing renter needs, return logistics, and business constraints

What I learned

  • PDP design is a hierarchy problem: show what matters now, hide what matters later, resist the urge to show everything
  • A design library is a delivery tool, not a design artefact, its value is only real when teams actually use it in parallel
  • New business models (renting vs. buying) require new UX models, the same patterns don't always transfer
  • Incremental rollout with measurement beats big-bang redesigns in high-traffic commerce environments

Want to see more?

Open to Lead, Principal & senior IC roles, Amsterdam or remote across the EU.

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